Local Services Ads for electricians: Hooked Up’s 100–200 leads a month
Hooked Up Electric scaled from 1 to 4 counties on Local Services Ads — 100–200 Google leads a month for 2+ years. How LSA works for electricians when Search can wait.
Hooked Up Electric in Merkel, Texas has run on the order of 100–200 Google leads a month for over two years, mostly on Local Services Ads, while expanding from one county to four Google Business Profiles. In Jason’s words, the company grew 600% in 2024. That is what electrician LSA looks like when the profiles and pages are right — not a two-week test that gets killed for “not enough leads.”
If you’re comparing electrician marketing options and someone is pushing Search ads on day one, read this first.
Why Local Services Ads fit electrical demand
Electrical work is high-intent and often urgent. Homeowners search “electrician near me,” see Google Guaranteed badges, and call. Local Services Ads sit at the top of that page. You pay per lead instead of per click, and the trust signal does work a newer brand can’t fake with a logo alone.
That is why we treat LSA as the first paid lane for most home service companies — electricians included — once the Google Business Profile is relevant and a page exists that can convert. Search comes later. Same spine we outline in what good Google marketing looks like.
What Hooked Up actually needed
Jason came in as a business buyer, not a lifelong tradesperson who built the brand from a van. That changes the partnership: he needs channels that perform without requiring him to live inside Google Ads Manager.
1 → 4 counties / Google profiles. Consistently ~100–200 Google leads per month for 2+ years. Landing pages and Search hygiene in the background. LSA as the engine.
With multiple counties already in play, LSA had a natural advantage — broad coverage, Google’s trust signals, and a lead type that fits electrical demand. Our job was to support that engine and expand the footprint carefully. Full numbers on the Hooked Up case study; Jason’s video is the receipt in his own words.
How do you scale electrician LSA across counties?
- Match profiles to real coverage. Grow GBPs with the counties you actually staff — Hooked Up went from one to four. Fake offices get you suspended.
- Keep LSA as the volume lane. Pay-per-lead economics that don’t need daily babysitting from the owner.
- Own a converting landing path. Pages and Search support in the background so when paid traffic shows up, the next step is obvious.
This isn’t a from-scratch overnight miracle. It’s a scaled operation that needed reliable digital plumbing — and proof that LSA volume can hold for years when the foundation is right.
What about Search ads for electricians?
Search still has a job. It fills gaps LSA can’t, and it supports higher-ticket or specialised work when the cost per acquisition is honest. Hooked Up uses landing pages and Search hygiene — we just don’t pretend Search is the day-one hero.
Honest Hank’s followed a related sequence on a smaller starting point: ~$500 LSA setup first, only more spend once it booked work, then branding and site. Different entry, same rule — cheap proof before expensive scale.
Steady beats flashy when the owner’s real job is running the work.
What electricians should check before turning LSA on
- Primary GBP category is Electrician (not a niche install label — see Motha).
- Service areas match where you actually send trucks.
- A page exists that answers trust, services, area, and what happens if they call.
- You’re measuring booked jobs, not raw lead count theatre.
- Pricing you’re comparing against is published — ours starts around $500 LSA setup and ~$25 per booked call we QA on get started.
Local Services Ads aren’t a hack. For electricians with real coverage and a clean profile, they’re often the most boring, durable growth channel on Google — and Hooked Up is what that looks like at multi-year volume.
Questions owners ask us about this
For most residential electrical shops, yes — as the first paid lane. Hooked Up Electric has run on the order of 100–200 Google leads a month for over two years on an LSA-led setup while expanding from one county to four. You pay per lead, sit at the top of the page, and get Google Guaranteed trust without living inside Ads Manager.
Start with Local Services Ads once the Google Business Profile and a converting page are in place. Search ads are the expensive lane — they work better after LSA, profile, and site are already booking work. Hooked Up still uses landing pages and Search support in the background; LSA is the engine.
Enough to match where you actually operate — not fake offices. Hooked Up grew from a single-county footprint to four profiles so LSA could cover the real service area. Inflating profiles you cannot staff is how you get suspended; expanding carefully is how you scale coverage.
Hooked Up’s owner bought the shop rather than growing up as a tech. He needs channels that perform without him living in Google Ads. Our job is LSA consistency, profile coverage, and conversion pages in the background. Steady beats flashy when the owner’s real job is running the work.
Public pricing: about $500 to set up Local Services Ads, then roughly $25 per booked call we QA — not per raw lead. Monthly SEO/consulting can start around $500. Full bands are on the get-started page. Prove the lane before you fund a big Search budget.
Want this done for your trade business?
See how Local Service Rocket works, then book onboarding. No sales calls.