Track what pays you, not a fantasy of perfect attribution.
Most agencies sell “source on every lead.” In home services, Google’s path is messy: someone sees an ad, checks the map pack, calls from the profile, and half the time even expensive call tracking can’t label it cleanly. We optimize for booked jobs, call quality, and whether revenue outruns spend.
We’re aligned on booked estimates on the calendar, not a race to dump low-quality “leads” into your CRM so an agency can claim volume.
See how onboarding works →What we actually watch.
A booked job is a confirmed estimate/visit on the calendar. A lead is just a call or message. We aim at booked work, that’s what pays.
GBP + website + Search ads work together. LSA and Meta sit apart. We don’t pretend every dollar splits perfectly across Google’s pieces.
Ideal: money in rises faster than Google spend, often on the order of 5-10× when the system is healthy. Direction beats fake precision.
Listen to the calls you do capture. Rate whether the experience matches the company you want to be. That’s more useful than a wrong source tag.
Housecall Pro, ServiceTitan, and similar CRMs already track a lot. OpenPhone / Quo-style phone stacks make missing recordings visible. Use good software, don’t invent a second stack for vanity.
Local Services Ads are the cleanest pay-per-lead channel. Everything else on Google is judged more holistically.
Why we don’t sell perfect source tracking
Even with serious call-tracking software, a large share of Google-influenced calls never attribute cleanly. Homeowners bounce between ads, the website, and the Business Profile. Obsessing over which slice “owns” the lead usually produces wrong dashboards and bad budget cuts.
Dual-phone shops and missing recordings are mostly a systems problem: modern CRMs and unified phone tools (OpenPhone, Quo, and peers) make gaps obvious. We help you use that stack well, then judge marketing on calendar bookings and P&L, not a pie chart that lies.
Common Questions About Tracking & Reporting
What does Tracking & Reporting include with Local Service Rocket?
A focused Google-led lane for home service companies: setup and ongoing work tied to booked jobs, not vanity dashboards. Exact scope is confirmed on your onboarding call.
How do we get started?
Watch how the partnership works on Get Started, then book onboarding. No sales calls. We audit the biggest Google bottleneck and pick the first lane.
What does it cost to start?
Starter engagements often begin around $500/month per lane. Fees step up as your company and ad spend grow so incentives stay aligned.
Still paying an agency for “more leads”?
Ask what share become booked jobs, and whether revenue is beating spend. That’s the report that matters.